Google Adwords has introduced Google Ad Planner. What is it?
To make your life easier, we’re introducing Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan.
You can read more here.
Notice that you can fine tune your ad purchased by demographics and related searches. This is obviously good news for advertisers as it should help them target their ads. Let’s not for now question how Google is collecting this data - can you say toolbar? Privacy Issues? Does Google have an unfair advantage in the market? Is search heading down the utility path of being regulated? I think regulation is down the road - probably far down the road. But in the mean time, it is great to be an Google Adwords advertiser.
Wednesday, June 25th, 2008