Page Load Time Effects Quality Score
Google has recently announced that it will now take into effect the page load time when scoring a landing page for quality. There is no mention of how much it will effect the score but this is a good reason to look for a quality web host now. If you are serious about being a web marketer, I would suggest not always going for the cheapest web host out there.
After the one month review period, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load very slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
I think it is an interesting move and a good one overall. But it adds another dimension on running your campaigns now.
Saturday, March 15th, 2008