Ad URL Display
Recently, the adwords team changed the URL policy of what can been used as the destination (Read more details here). In summary, you need to make sure that your ad’s display URL match its destination URL. Make sense right? Well there were cases where the display url make did not match the destination url. Why would one do that? Increase click-throughs of course.
One always looks for advantages but I would recommend to keep things back to the core of the copy of the ad and keep the display urls simple and where possible relevant to the copy of the ad. Have a great benefit statement and where possible give them a reason to click - such as a free report, etc.
In the future, we will be posting more tips on how to improve your ad copy.
Wednesday, February 27th, 2008