What is Your Goal?
One of the hardest aspect of web marketing for small business owners to figure out is what is their goals for their website. Many put a website up just to be online, or some are sold an package to build a template website. None of these are bad reasons but they will most likely be wasting your hard earn money and in business terms is a ”lost opportunity cost”. Why? Those few visitors that come to you site are lost to you in terms of generating you potential revenue.
I would recommend that your site be aimed to capture the contact information of the visitor. Why? Studies show it takes over 6 contacts points for a online visitor to be converted to a buyer. You need to capture their contact information so you can have a continued conversation with the visitor whether through email, your blog, forum or newsletter.
Unless your site is an e-commerce site selling goods directly (and even then), I would suggest always trying to capture the visitor someway - somehow.
Tuesday, February 12th, 2008