CTR or Conversions
It is interesting to see to my customers striving for a higher CTR or click-through-rate on their AdWords accounts. Sometimes they are drawn to looking at their daily statistics a bit too much. And yes a higher CTR may reduce your overall bids but don’t get blinded by that statistic.
What is more important? Conversions is much more important than CTR in the long run. If you can convert your traffic from AdWords, it is far more important. Whether you are selling goods, service or just trying their email address, the goal should be conversions especially for small businesses given that most of you have limited budgets.
So start tracking how much it is costing to convert that visitor and not so much on the cost per click.