CTR or Conversions

What is Your Goal?

One of the hardest aspect of web marketing for small business owners to figure out is what is their goals for their website.  Many put a website up just to be online, or some are sold an package to build a template website.  None of these are bad reasons but they will most likely be wasting your hard earn money and in business terms is a ”lost opportunity cost”.  Why?  Those few visitors that come to you site are lost to you in terms of generating you potential revenue. 

I would recommend that your site be aimed to capture the contact information of the visitor.  Why?  Studies show it takes over 6 contacts points for a online visitor to be converted to a buyer.  You need to capture their contact information so you can have a continued conversation with the visitor whether through email, your blog, forum or newsletter.

Unless your site is an e-commerce site selling goods directly (and even then), I would suggest always trying to capture the visitor someway - somehow.

This entry was posted on Tuesday, February 12th, 2008 at 1:11 pm and is filed under Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “What is Your Goal?”

  1. Irene Collins Says:
    March 2nd, 2008 at 2:26 pm

    Hi,
    I just visited your site to check it out.
    Good luck with your business and let me know if there is anything the Chamber of Commerce can do for you.
    Irene Collins
    Executive Director
    RNR Chamber of Commerce

  2. admin Says:
    March 2nd, 2008 at 11:03 pm

    Thanks Irene for stopping by!

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